Makeup mavens flocked to Maybelline NY’s 100th anniversary party in Toronto. The exclusive event was opened to fashion and beauty industry VIPs, including Joe Jonas, Jay Strut, Tracey Melchor, and Fashion Magazine Editor-in-Chief Bernadette Morra. The day’s special guest supermodel Gigi Hadid, who’s the face of the brand, mingled with the crowd and shared the celebration by blowing out the candles on the cake.  George Pimentel Photography captured the essence of the event located at The One Eighty and deliciously catered by Eatertainment.

maybelline100_001 maybelline100_002 maybelline100_003 (2) maybelline100_003

Maybelline created a gorgeous retrospective display of its makeup over the last 100 years complimented by gorgeous décor by Decor & More.

maybelline100_005 maybelline100_006 (2) maybelline100_006 maybelline100_007 maybelline100_008

Mini-versions of popular menu items including halibut tacos were served to guests alongside a special ‘Maybellini’ cocktail  to toast the occasion, as was the delicious and chic birthday cake that offered up in adorable mason jars.

maybelline100_015 maybelline100_016 maybelline100_017 maybelline100_018 maybelline100_013maybelline100_004 maybelline100_011 maybelline100_012 maybelline100_014maybelline100_019 maybelline100_020 maybelline100_022 maybelline100_023 maybelline100_024maybelline100_033maybelline100_032 maybelline100_025maybelline100_026 maybelline100_028maybelline100_030maybelline100_031maybelline100_034