{"id":36858,"date":"2018-05-08T09:00:05","date_gmt":"2018-05-08T13:00:05","guid":{"rendered":"https:\/\/www.eventsource.ca\/blog\/?p=36858"},"modified":"2025-12-11T06:29:45","modified_gmt":"2025-12-11T11:29:45","slug":"industry-corner-mike-caringi","status":"publish","type":"post","link":"https:\/\/www.eventsource.ca\/blog\/industry-corner-mike-caringi","title":{"rendered":"Industry Corner with Mike Caringi"},"content":{"rendered":"<p>Platforms like Facebook, Twitter, and Instagram have radically altered the landscape for small business marketing &#8211; especially in highly visual industries like special events and weddings. These tools serve as a powerful medium, especially for those just starting out. But with such a low barrier to entry and no shortage of &#8220;hobbyist&#8221; photographers, florists, planners, etc., the question is: <em>how do you separate yourself from the crowd and build a business and brand with true staying power?<\/em><\/p> <p>In this episode, we speak to Mike Caringi, owner of one of Toronto&#8217;s most successful studios, <a class=\"listing-mentionable listing-mentionable-enabled listing-mentionable-enabled\" href=\"https:\/\/www.eventsource.ca\/515-Photo-Co\" target=\"_self\" rel=\"noopener noreferrer\" data-listing=\"1416\">515 Photo Co.<\/a>, about how he&#8217;s successfully built his business, grown his brand, the evolution of the industry, the future of where the industry is headed, and the challenges of achieving a successful work-life balance.<\/p> <p><iframe src=\"https:\/\/player.vimeo.com\/video\/240946165\" width=\"900\" height=\"506\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>","protected":false},"excerpt":{"rendered":"<p>Platforms like Facebook, Twitter, and Instagram have radically altered the landscape for small business marketing &#8211; especially in highly visual industries like special events and weddings. These tools serve as a powerful medium, especially for those just starting out. But with such a low barrier to entry and no shortage of &#8220;hobbyist&#8221; photographers, florists, planners, [&hellip;]<\/p>\n","protected":false},"author":28,"featured_media":71299,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[145],"tags":[],"class_list":{"0":"post-36858","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-industry-corner"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\r\n<title>VIDEO: Industry Corner Interview with Mike Caringi<\/title>\r\n<meta name=\"description\" content=\"Mike Caringi shares how he&#039;s successfully built his business, the evolution of the industry, and the challenges of achieving a successful work-life balance!\" \/>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"VIDEO: Industry Corner Interview with Mike Caringi\" \/>\r\n<meta property=\"og:description\" content=\"Mike Caringi shares how he&#039;s successfully built his business, the evolution of the industry, and the challenges of achieving a successful work-life balance!\" \/>\r\n<meta property=\"og:url\" content=\"https:\/\/www.eventsource.ca\/blog\/industry-corner-mike-caringi\" \/>\r\n<meta property=\"og:site_name\" content=\"Toronto &amp; GTA Weddings &amp; Special Events Blog\" \/>\r\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/eventsource.ca\" \/>\r\n<meta property=\"article:author\" content=\"eventsource.ca\/\" \/>\r\n<meta property=\"article:published_time\" content=\"2018-05-08T13:00:05+00:00\" \/>\r\n<meta property=\"article:modified_time\" content=\"2025-12-11T11:29:45+00:00\" \/>\r\n<meta property=\"og:image\" content=\"https:\/\/www.eventsource.ca\/blog\/wp-content\/uploads\/2018\/05\/515.jpg\" \/>\r\n\t<meta property=\"og:image:width\" content=\"900\" \/>\r\n\t<meta property=\"og:image:height\" content=\"502\" \/>\r\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\r\n<meta name=\"author\" content=\"Krystal Knopf\" \/>\r\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\r\n<meta name=\"twitter:creator\" content=\"@eventsourceca\" \/>\r\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"VIDEO: Industry Corner Interview with Mike Caringi","description":"Mike Caringi shares how he's successfully built his business, the evolution of the industry, and the challenges of achieving a successful work-life balance!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_US","og_type":"article","og_title":"VIDEO: Industry Corner Interview with Mike Caringi","og_description":"Mike Caringi shares how he's successfully built his business, the evolution of the industry, and the challenges of achieving a successful work-life balance!","og_url":"https:\/\/www.eventsource.ca\/blog\/industry-corner-mike-caringi","og_site_name":"Toronto &amp; GTA Weddings &amp; Special Events Blog","article_publisher":"https:\/\/www.facebook.com\/eventsource.ca","article_author":"eventsource.ca\/","article_published_time":"2018-05-08T13:00:05+00:00","article_modified_time":"2025-12-11T11:29:45+00:00","og_image":[{"width":900,"height":502,"url":"https:\/\/cdn.shortpixel.ai\/spai\/q_lossless+ret_img+to_webp\/www.eventsource.ca\/blog\/wp-content\/uploads\/2018\/05\/515.jpg","type":"image\/jpeg"}],"author":"Krystal Knopf","twitter_card":"summary_large_image","twitter_creator":"@eventsourceca","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.eventsource.ca\/blog\/industry-corner-mike-caringi#article","isPartOf":{"@id":"https:\/\/www.eventsource.ca\/blog\/industry-corner-mike-caringi"},"author":{"name":"Krystal Knopf","@id":"https:\/\/www.eventsource.ca\/blog\/#\/schema\/person\/a27f0cf89309494662814e2e401fde62"},"headline":"Industry Corner with Mike Caringi","datePublished":"2018-05-08T13:00:05+00:00","dateModified":"2025-12-11T11:29:45+00:00","mainEntityOfPage":{"@id":"https:\/\/www.eventsource.ca\/blog\/industry-corner-mike-caringi"},"wordCount":134,"commentCount":0,"publisher":{"@id":"https:\/\/www.eventsource.ca\/blog\/#organization"},"image":{"@id":"https:\/\/www.eventsource.ca\/blog\/industry-corner-mike-caringi#primaryimage"},"thumbnailUrl":"https:\/\/cdn.shortpixel.ai\/spai\/q_lossless+ret_img+to_webp\/www.eventsource.ca\/blog\/wp-content\/uploads\/2018\/05\/515.jpg","articleSection":["Industry Corner"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.eventsource.ca\/blog\/industry-corner-mike-caringi#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.eventsource.ca\/blog\/industry-corner-mike-caringi","url":"https:\/\/www.eventsource.ca\/blog\/industry-corner-mike-caringi","name":"VIDEO: Industry Corner Interview with Mike Caringi","isPartOf":{"@id":"https:\/\/www.eventsource.ca\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.eventsource.ca\/blog\/industry-corner-mike-caringi#primaryimage"},"image":{"@id":"https:\/\/www.eventsource.ca\/blog\/industry-corner-mike-caringi#primaryimage"},"thumbnailUrl":"https:\/\/cdn.shortpixel.ai\/spai\/q_lossless+ret_img+to_webp\/www.eventsource.ca\/blog\/wp-content\/uploads\/2018\/05\/515.jpg","datePublished":"2018-05-08T13:00:05+00:00","dateModified":"2025-12-11T11:29:45+00:00","description":"Mike Caringi shares how he's successfully built his business, the evolution of the industry, and the challenges of achieving a successful work-life balance!","breadcrumb":{"@id":"https:\/\/www.eventsource.ca\/blog\/industry-corner-mike-caringi#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.eventsource.ca\/blog\/industry-corner-mike-caringi"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.eventsource.ca\/blog\/industry-corner-mike-caringi#primaryimage","url":"https:\/\/cdn.shortpixel.ai\/spai\/q_lossless+ret_img+to_webp\/www.eventsource.ca\/blog\/wp-content\/uploads\/2018\/05\/515.jpg","contentUrl":"https:\/\/cdn.shortpixel.ai\/spai\/q_lossless+ret_img+to_webp\/www.eventsource.ca\/blog\/wp-content\/uploads\/2018\/05\/515.jpg","width":900,"height":502},{"@type":"BreadcrumbList","@id":"https:\/\/www.eventsource.ca\/blog\/industry-corner-mike-caringi#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.eventsource.ca\/blog"},{"@type":"ListItem","position":2,"name":"Industry Corner with Mike Caringi"}]},{"@type":"WebSite","@id":"https:\/\/www.eventsource.ca\/blog\/#website","url":"https:\/\/www.eventsource.ca\/blog\/","name":"Toronto &amp; GTA Weddings &amp; Special Events Blog","description":"EventSource.ca","publisher":{"@id":"https:\/\/www.eventsource.ca\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.eventsource.ca\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.eventsource.ca\/blog\/#organization","name":"EventSource.ca","url":"https:\/\/www.eventsource.ca\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.eventsource.ca\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/cdn.shortpixel.ai\/spai\/q_lossless+ret_img+to_webp\/www.eventsource.ca\/blog\/wp-content\/uploads\/2018\/11\/gmail-avatar.png","contentUrl":"https:\/\/cdn.shortpixel.ai\/spai\/q_lossless+ret_img+to_webp\/www.eventsource.ca\/blog\/wp-content\/uploads\/2018\/11\/gmail-avatar.png","width":500,"height":500,"caption":"EventSource.ca"},"image":{"@id":"https:\/\/www.eventsource.ca\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/eventsource.ca"]},{"@type":"Person","@id":"https:\/\/www.eventsource.ca\/blog\/#\/schema\/person\/a27f0cf89309494662814e2e401fde62","name":"Krystal Knopf","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/cdn.shortpixel.ai\/spai\/q_lossless+ret_img+to_webp\/www.eventsource.ca\/blog\/wp-content\/uploads\/2020\/02\/krystal.jpg","url":"https:\/\/cdn.shortpixel.ai\/spai\/q_lossless+ret_img+to_webp\/www.eventsource.ca\/blog\/wp-content\/uploads\/2020\/02\/krystal.jpg","contentUrl":"https:\/\/cdn.shortpixel.ai\/spai\/q_lossless+ret_img+to_webp\/www.eventsource.ca\/blog\/wp-content\/uploads\/2020\/02\/krystal.jpg","caption":"Krystal Knopf"},"description":"I've always had a passion for blogging, social media, losing myself in all sorts of pretty details. This unique combination has landed me the title of Blog Editor and Communications Manager here at EventSource - I couldn't be happier! When I'm not busy scouring all corners of the internet for gorgeous wedding inspiration, or blogging about the latest Toronto event trends, you'll find me curled up at home binge-watching Modern Family, re-runs of Friends and the Office.","sameAs":["https:\/\/www.eventsource.ca\/blog","eventsource.ca\/","eventsource.ca","https:\/\/x.com\/eventsourceca"],"url":"https:\/\/www.eventsource.ca\/blog\/author\/krystal"}]}},"_links":{"self":[{"href":"https:\/\/www.eventsource.ca\/blog\/wp-json\/wp\/v2\/posts\/36858","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.eventsource.ca\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.eventsource.ca\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.eventsource.ca\/blog\/wp-json\/wp\/v2\/users\/28"}],"replies":[{"embeddable":true,"href":"https:\/\/www.eventsource.ca\/blog\/wp-json\/wp\/v2\/comments?post=36858"}],"version-history":[{"count":0,"href":"https:\/\/www.eventsource.ca\/blog\/wp-json\/wp\/v2\/posts\/36858\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.eventsource.ca\/blog\/wp-json\/wp\/v2\/media\/71299"}],"wp:attachment":[{"href":"https:\/\/www.eventsource.ca\/blog\/wp-json\/wp\/v2\/media?parent=36858"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.eventsource.ca\/blog\/wp-json\/wp\/v2\/categories?post=36858"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.eventsource.ca\/blog\/wp-json\/wp\/v2\/tags?post=36858"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}