Platforms like Facebook, Twitter, and Instagram have radically altered the landscape for small business marketing – especially in highly visual industries like special events and weddings. These tools serve as a powerful medium, especially for those just starting out. But with such a low barrier to entry and no shortage of “hobbyist” photographers, florists, planners, etc., the question is: how do you separate yourself from the crowd and build a business and brand with true staying power?

In this episode, we speak to Mike Caringi, owner of one of Toronto’s most successful studios, 5ive15ifteen Photo Company, about how he’s successfully built his business, grown his brand, the evolution of the industry, the future of where the industry is headed, and the challenges of achieving a successful work-life balance.