Jonathan Fruitman

COVID-19 has placed a hard pause on our industry’s core services. With events and gatherings postponed, the industry has effectively been placed between a rock a hard place: vendors are working diligently to accommodate alternate dates for clients all while navigating the financial realities of a reduced revenue stream and ever-mounting expenses. While this certainly […]

If there’s something good to come out of COVID-19, it’s that it’s given many business owners the increasingly rare opportunity to pull themselves from the trenches of daily operations and instead, begin focusing on their business from a bigger picture, bird’s eye perspective. This is key. Any successful entrepreneur will tell you that! Among other […]

One of the biggest struggles that comes with starting and sustaining a business is learning how to go about pricing yourself. This is especially true if you’re just starting out but still true even for seasoned professionals. As a new entrepreneur, you know that you don’t have the experience or the brand power to charge […]

When it comes to achieving success in this industry, you’ll find that for most entrepreneurs, no two paths are the same. At surface level, you’ll undoubtedly find common traits – discipline, hard work, tenacity – as necessary factors leading to success, but of course, that’s the easy-hard part! So, what’s the underlying secret that you’ll […]

Most small business owners look at the challenges they endured in their early start up days as a presumed rite of passage. In the face of adversity and against all odds, they’ve persevered through hard work, dedication, sacrifice, and grit – all while facing a seemingly endless gauntlet of trials, tribulations, and even self-doubt. If […]