Jonathan Fruitman

Recent Posts By Jonathan Fruitman | 7 Posts

Advice From the Pros: How to Effectively Price Yourself

One of the biggest struggles that comes with starting and sustaining a business is learning how to go about pricing yourself. This is especially true if you’re just starting out but still true even for seasoned professionals. As a new entrepreneur, you know that you don’t have the experience or the brand power to charge […]


Advice From the Pros: 9 Habits of Highly Successful Industry Leaders

When it comes to achieving success in this industry, you’ll find that for most entrepreneurs, no two paths are the same. At surface level, you’ll undoubtedly find common traits – discipline, hard work, tenacity – as necessary factors leading to success, but of course, that’s the easy-hard part! So, what’s the underlying secret that you’ll […]


Overcoming Obstacles During Your First Few Years of Business

Most small business owners look at the challenges they endured in their early start up days as a presumed rite of passage. In the face of adversity and against all odds, they’ve persevered through hard work, dedication, sacrifice, and grit – all while facing a seemingly endless gauntlet of trials, tribulations, and even self-doubt. If […]


Building Out Your Team

Building, managing, and expanding your dream team is no easy feat! Consider just some of the challenges: balancing workloads, industry seasonality, financial obligations, team morale considerations, training, updating processes, WSIB implications, payroll, office space, associated admin work – and we haven’t even started the interviewing process! Difficult? Yes. Worth it? You bet! Though many in our […]


Advice from the Pros: Breaking into the Special Event Industry

If you could go back to in time to give your bright-eyed, bushy-tailed, fresh-faced self a few tidbits of career advice, where would you start? Do you think your retrospective sagely wisdom could shorten your path to success or maybe even help avoid some of the inevitable bumps in the road we’ve all encountered? Perhaps […]


Maintaining Your Sanity in the Special Events Industry

As industry professionals and business owners, we are all-too-often confronted with the seemingly monumental demands that our work places on our lives: late nights, long hours, no weekends, client meetings, team meetings, heavy traffic, mounting paperwork and skipped meals are but few of the key “industry perks” that many of us sign up for. When […]


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