Jonathan Fruitman

So you receive a lead, respond quickly, provide the couple with all the information requested, and then never hear back. You follow up a few times to no avail.  Or maybe you’ve even had some back and forth, everything appears to be going well and you think the Client is ready to sign on the […]

For wedding pros, the January/February wedding rush brings with it a TON of opportunity that – when optimized – can actually set up your business for success for both the current season and the seasons!  Here are some effective strategies to help you get the most out of engagement season – both on EventSource and […]

COVID-19 has placed a hard pause on our industry’s core services. With events and gatherings postponed, the industry has effectively been placed between a rock a hard place: vendors are working diligently to accommodate alternate dates for clients all while navigating the financial realities of a reduced revenue stream and ever-mounting expenses. While this certainly […]

If there’s something good to come out of COVID-19, it’s that it’s given many business owners the increasingly rare opportunity to pull themselves from the trenches of daily operations and instead, begin focusing on their business from a bigger picture, bird’s eye perspective. This is key. Any successful entrepreneur will tell you that! Among other […]

One of the biggest struggles that comes with starting and sustaining a business is learning how to go about pricing yourself. This is especially true if you’re just starting out but still true even for seasoned professionals. As a new entrepreneur, you know that you don’t have the experience or the brand power to charge […]

When it comes to achieving success in this industry, you’ll find that for most entrepreneurs, no two paths are the same. At surface level, you’ll undoubtedly find common traits – discipline, hard work, tenacity – as necessary factors leading to success, but of course, that’s the easy-hard part! So, what’s the underlying secret that you’ll […]