Swoon Events is a full service event planning company in Toronto. We specialize in weddings, but love all events from social to corporate and beyond. At Swoon we design and execute beautiful events, and create personal experiences. Getting to know our clients’ wants and needs is so important to us. You can count on Swoon to be calm, hands-on and professional throughout your planning process. We know the ultimate goal is to deliver an event that goes above and beyond your expectations.
Gallery of Swoon Events
We hired Swoon Events for the month of coordination for our wedding which finally happened in October 2021 after postponing from October 2020. I can honestly say that Alana was one of the best decisions and investments we made to ensure our wedding goes smoothly, runs on time, and alleviates the stress that comes with wedding planning! I had been on the search for a coordinator whose personality would click with mine and after speaking with several planners, Alana was the clear winner, first and foremost she was kind and genuine and made me feel so calm and comfortable! As an anxious person, it was important to me to ensure that my planner cared about the details of the weddings as much as I did and Alana helped guide me through the process and her exupert knowledge was extremely helpful in understanding timelines and events. Alana created a timeline for the day of the wedding and coordinated with all of the vendors leading up to the event which took off a lot of stress from me. She put me at ease and I’m so grateful for everything she has done leading up to and on our wedding day! Postponing the wedding was difficult but with Alana’s guidance and support we were able to see the bigger picture and in the end we had the wedding of our dreams. There are so many examples of times that Alana was right there when I had questions, or helping me get into my dress, or calmly and effectively putting out fires that can happen on the wedding day. Sarah also fantastic and ensured that the decor details from other vendors at the hall were executed as expected and carried out my vision for the room. Swoon events is an extremely professional, capable, sophisticated and passionate industry leader. If you are planning a wedding and thinking about hiring a planner, I encourage you to because you deserve a day nothing short of perfect. And if you do hire a planner, I encourage you to hire Swoon Events because I am so glad that I did, my wedding day was perfectly coordinated and executed and Alana was right there when I needed anything, from styling my invitation suite details, to helping the bridesmaids film a TikTok, to helping with calling out the shot lists, to ensuring the venue looked exquisite! 1,000,000/10 highly recommend!
David and Maxine
Alana, at Swoon Events, is an outstanding professional at her craft and a savant in her industry. We had decided to go forward with our wedding, even though our plans changed three times due to the pandemic. We made our decision with only 20 days until our wedding day. Alana was extremely patient with our ideas and requests. Within that time frame, she moved mountains to get all the vendors, décor, and venues to coordinate in time for our big event. We ran a marathon to get to our wedding day, but with the help of Swoon events, it felt more like a walk in the park. Thank you again to Alana and her team, for turning our vision into a reality.
Alana was absolutely wonderful to work with. Because of Covid we had to switch my daughter’s wedding 3 times and deal with a variety of restrictions and rules. Alana was incredibly supportive and organized and helped me pull it all together on a months notice. I could not recommend her more highly.
Alana is amazing to work with! She is so friendly, so helpful, and very efficient. She helped make our event preparations so much easier and stress free! I really enjoyed working with her and highly recommend her to anyone planning an event!
When I first met with Alana, I was surprised at how quickly my mom and I felt comfortable with her, and we both knew right away she was the help we were looking for. We thought we could do the planning ourselves, but everything became very overwhelming and once Alana came in she made it so stress free and amazing. I would never recommend for anyone to plan a wedding without a wedding planner! We were planning on a short timeline. We brought Alana in only 2 months before the wedding day and she honestly took care of everything and made it seem like a breeze! Alana immediately understood what I wanted and needed. I remember the first time I met Alana, she hit the nail on the head in terms of what we wanted for decor. She suggested vendors that were perfectly suited to me, and she took care of so many little things so I didn't have to worry. I felt she always had my back, and really ensured the wedding was a true representation of what I wanted and dreamed of. She always kept me on track, organizing everything and everyone. She's so intuitive - I think she knew what I wanted before I even knew! She never made me feel crazy even though I felt like I was! At the end of the day, I had the most perfect wedding, and it's all thanks to Alana. The decor and colour scheme came together so well, just as Alana had promised it would. She is an amazing planner and person - always smiley, and just wonderful to be around. She handled everything so well on the day of the wedding, always with a smile on her face. I had so many guests attend who are normally very picky, and all the feedback I've been told is it was the best wedding they've ever been to. I truly enjoyed working with her and would recommend her to anyone in a heartbeat. Thank you so much Alana and the Swoon team!!
Claudia Coelho ArtistryView Profile
Alana at Swoon is a dream to work with! She has incredible attention to detail and is super easy to work with. Can't wait to work together again!
Ice EventsView Profile
As a vendor for photo booths we have had the pleasure of working with Alana at Swoon Events on numerous occasions. She is incredibly easy to work with, attuned to detail and goes the extra mile for her clients. I highly recommend her as an event planner as every event she runs is flawless!
Swoon Events has been mentioned inside these other vendor profiles:
Tide + Velvet
Claudia Coelho Artistry
Swoon Events Endorses the following vendors
SDE WeddingsView Profile
I have worked with SDE Weddings for numerous clients' videography services and photoshoots. They are wonderful to work with and produce amazing videos - my clients have always been thrilled with the end result. Their team of videographers are reliable, professional and very friendly. I love working with SDE Weddings and highly recommend them!
Blog Posts featuring Swoon Events
classic | summer |
Sep 13, 2022
Mar 11, 2021
Sep 17, 2020
rustic | fall |
Jul 28, 2020
modern | fall |
Jul 14, 2020
Jul 30, 2019
Oct 2, 2018
classic | summer |
Nov 7, 2017